Digital Marketing Head

Olamor cosmetic – Digital marketing

manager ( Social Media ) checklist (KRA) for Digital Marketer – Social Media

Social Media Strategy & Planning

Content Creation & Curation

Community Engagement & Growth

Advertising & Campaign Management

Performance Analysis & Reporting

Track KPIs (engagement rate, reach, impressions, CTR, conversions), prepare weekly/monthly performance reports, and provide actionable insights.

Brand Reputation Management

Monitor brand mentions, address customer queries or complaints professionally, and maintain a positive online brand image.

Collaboration & Coordination

Work with design, content, and sales teams to align social media initiatives with marketing campaigns and business objectives.

1. WhatsApp Business

/ API (Basic)Setup & Access - Registered WhatsApp Business number (company-owned) - Facebook Business Manager verified - WhatsApp Business profile completed (logo, description, address, website) - Admin and user access defined

API / Tool Configuration - API provider selected (Interakt / WATI / Gupshup / Meta) - Automated greeting & away messages set - Basic templates approved (order update, enquiry follow-up, support) - Opt-in & consent compliance enabled

Operations & Tracking - Customer query tagging (sales / support / distributor / vendor) - Response time tracking - Chat backup & data security enabled

2. Simple CRM (HubSpot /

Interakt / Clevertap)Core Setup - CRM account created & verified - Pipeline defined (Lead → Enquiry → Trial → Order → Repeat) - D2C and B2B segmentation created

Data & Integration - WhatsApp integration enabled - Website lead forms connected - Instagram/Facebook lead form sync

Usage & Reporting - Daily lead entry process defined - Follow-up reminders enabled - Weekly report format (leads, responses, conversions)

3. Website + Instagram InsightsWebsite Analytics - Google Analytics 4 installed - Meta Pixel installed & verified - Conversion events defined (contact, purchase, enquiry)

Instagram & Facebook Insights - Business account connected to Meta Business Suite - Admin access granted - Reach, engagement & reel performance tracked weekly

Reporting - Monthly insights summary - Best-performing content identified

4. Content Management AccessAccess Control - Website CMS login (WordPress / Shopify etc.) - Instagram & Facebook admin/editor access - Google Drive / Content folder access

Content Operations - FAQ update rights - Homepage banner & messaging update process - Product description update checklist

5. Videographer (Outsourced /

Project-Based)Pre-Shoot Planning - Monthly shoot plan (reels, testimonials, product demos) - Brand guideline shared (tone, lighting, framing) - Location & props checklist

Execution - Raw video delivery timeline agreed - Vertical video format (Reels-first) - Backup storage confirmation

Quality Control - Clarity, lighting & audio check - Brand consistency review

6. Editor InternSkills & Tools - Basic video editing (Reels, Shorts) - Tools: CapCut / Premiere Pro / VN - Subtitle & caption formatting

Workflow - Daily edit targets defined - File naming & storage discipline - Founder approval process

Output Standards - Consistent branding - Reel length & hook optimization

7. Graphic Design InternDesign Scope - Carousel posts - Stories & highlights - Thumbnails & creatives for ads

Brand Compliance - Brand colors & fonts - Logo usage guidelines - Export sizes for Instagram & Facebook

Process - Weekly content calendar - Approval & revision loop

8. Small Reel Boost Budget

(Instagram, Facebook, Influencer Marketing)Paid Media Setup - Meta Ads account verified - Payment method added - Ad account access granted

Boosting Strategy - Only top-performing reels boosted - Clear objective (reach / engagement / profile visit) - Daily & monthly budget cap defined

Influencer Marketing - Micro-influencer list (niche & location-based) - Deliverables defined (reel, story, mention) - Content usage rights clarified

Tracking & ROI - Boost performance report - Influencer reach & engagement tracking - Learnings documented for next cycle

9. Monthly Reporting &

Progress Review SystemA. Monthly Reporting Structure

(Mandatory)Each function/team member must submit a Monthly Performance Report on or before the 5th of every month covering the previous month.

Report Format (Standardised – Google Sheet / PDF): - Objectives planned for the month - Activities executed (with dates) - Quantitative metrics (numbers, not opinions) - Qualitative insights (what worked / what didn’t) - Challenges & support required - Action plan for next month

B. Area-wise Reporting Requirements1. WhatsApp Business / API - Total incoming queries - Response time (avg.) - Leads segmented (D2C / B2B / Distributor) - Follow-ups completed vs pending - Conversion to order / meeting

2. CRM (HubSpot / Interakt / Clevertap) - Total leads added - Source-wise lead breakup - Pipeline movement (lead → conversion) - Lost leads & reasons - Repeat enquiries

3. Website + Instagram Analytics - Website visitors & enquiry count - Instagram reach, engagement & reel saves - Top 3 performing posts/reels - Bottom 3 content (learning)

4. Content Management - FAQs updated (yes/no) - Messaging changes done - Product/content updates executed

5. Videographer (Outsourced) - Videos delivered vs planned - Quality score (clarity, lighting, brand fit) - Rework required (yes/no)

6. Editor Intern - Reels edited & delivered - Turnaround time - Consistency & branding score

7. Graphic Design Intern - Creatives delivered vs planned - Ad creatives vs organic creatives - Revision count

8. Paid Boosting & Influencer Marketing - Budget spent vs approved - Reel-wise performance - Cost per reach / engagement - Influencer deliverables received

C. Progress Review &

Monitoring (Management Use)Weekly Review (Internal – 30 minutes): - What was planned vs executed - Blockers & quick corrections

Monthly Review (Founder / Management): - Report validation against access & dashboards - ROI vs effort analysis - Decision on continuation / scale / correction

D. Progress Check Method (How We

Will Verify)·      Direct access to dashboards (Meta, CRM, WhatsApp)

·      Random sample checks (chats, leads, creatives)

·      Performance comparison MoM

·      Outcome-based evaluation (not activity-based only)

E. Accountability & Compliance·      Reports are mandatory for continuation of engagement

·      Incomplete or delayed reports will be escalated

·      Consistent non-performance may lead to role review or disengagement

Final Review Checklist·      All logins & dashboards accessible to management

·      Reporting format shared and acknowledged

·      Weekly & monthly review cadence fixed

·      Responsibility owner mapped for each area