Digital Marketing Manager

Digital Marketing Roles & Responsibilities Mumbai’s digital marketing landscape spans a variety of specialties.

• SEO Specialist: Optimizes website content and technical setup for search engine ranking using keyword research and best practices.
• Content Marketer / Content Strategist: Plans and creates engaging content across formats (blogs, videos, infographics) to attract and retain audiences.
• Social Media Manager: Manages brand presence on platforms like Instagram, Facebook, LinkedIn—crafting posts, engaging audiences,
• PPC Specialist / Paid Media Manager: Executes and optimizes paid ad campaigns on Google Ads or social channels to drive ROI.
• Email Marketing Manager: Designs targeted email campaigns, nurturing leads and boosting customer retention.
• Digital Marketing Manager: Oversees end-to-end digital marketing strategy, coordinating across channels and analyzing performance metrics.
• Digital Marketing Specialist / Analyst: Crafts strategies, runs campaigns across platforms, monitors analytics, and participates in cross-functional collaboration.
• "Develop and implement marketing strategies … manage social media … optimize SEO & PPC … email campaigns … track using Google Analytics."