Marketing Manager

:We are the pioneers in the Indian Retail Electronics format since 58 Years have expanded with a network of 168 Branches across cities - Mumbai, Pune, Surat, Vadodara, Ahmedabad, Haryana, Delhi , Andhra Pradesh, Telangana & Bangalore. Our enthusiastic team works constantly towards one common goal: “Guest Service – with Respect & Care”.

Job brief

We are looking for a dynamic and results-driven Marketing Manager to lead and execute the marketing strategy for our retail electronics chain. The ideal candidate will have hands-on experience in retail marketing, brand management, promotions, digital marketing, and customer engagement within the consumer electronics segment.

Job Responsibilities:

·       Develop and Execute Marketing Strategy: Plan and implement strategic marketing initiatives across all retail stores to drive footfall, sales, and brand awareness.

·       Campaign Management: Launch in-store promotions, product launches, and seasonal campaigns aligned with sales goals.

·       Vendor Coordination: Collaborate with electronics brands (e.g., Samsung, LG, and Sony) for co-branded campaigns and funding.

·       Digital Marketing: Oversee social media, website, email marketing, SEO/SEM, and online advertising in coordination with online team.

·       Retail Analytics: Track campaign ROI, customer engagement metrics, and sales performance using analytics tools.

·       Customer Engagement: Design loyalty programs, feedback mechanisms, and community outreach initiatives.

·       Visual Merchandising Support: Coordinate with visual merchandisers for in-store branding and product placements.

·       Budget Management: Plan and control the marketing budget effectively across channels and campaigns.

·       Market Research: Analyse market trends, competitor activities, and customer preferences to refine strategies.

Key Requirements:·  

·       6 - 8 years of experience in retail marketing, preferably in consumer electronics or FMCG.

·       Proven track record of successful marketing campaigns and retail promotions.

·       Strong knowledge of both traditional and digital marketing.

·       Excellent communication, negotiation, and project management skills.

·       Proficient in tools like Google Analytics, CRM software, etc.

·       Age group – 35+ years above

    Experience working with large format stores and multi-location retail chains.

·       Regional marketing experience with understanding of local customer behaviors.

·       Creative thinking with strong commercial acumen.