Performance Marketing Expert

PMK World Education is a trusted study abroad consultancy helping students secure admissions in countries like Georgia, Germany, Russia, Kazakhstan, Kyrgyzstan & Uzbekistan for MBBS and other medical courses.

We are looking for an experienced Performance Marketing professional who can generate high-quality student leads through paid campaigns.

• Key Responsibilities Plan & manage campaigns on Meta Ads & Google Ads
• Generate quality leads at optimized CPL
• Setup & manage Facebook Pixel, GA4 & GTM
• Create and optimize lead funnels
• Run A/B testing for ads & landing pages
• Handle retargeting campaigns
• Improve ROAS and overall campaign performance
• Share weekly performance reports

🔹 Required Skills5+ Years experience in Performance Marketing

• Strong expertise in Lead Generation
• Conversion Tracking Setup
• GA4 & Google Tag Manager
• Audience Targeting & Scaling
• Funnel Optimization
• Budget Planning & ROI Focus

🔹 QualificationBachelor’s Degree (Any Stream)

• MBA (Marketing) / Digital Marketing Certification Preferred

🔹 Preferred

Experience in Study Abroad / Education Industry

International Lead Generation Experience