Sales Manager

A B2B Lead Generation job involves finding and qualifying potential business clients through cold calling, email, social media, and marketing, using CRM tools to build a sales pipeline and nurture prospects until they are ready for the sales team, requiring strong communication, research, data analysis, and sales skills to meet targets and drive revenue growth

Key Responsibilities:

• Prospecting & Research: Identify Ideal Customer Profiles (ICPs) and research potential businesses via databases, CRM, and social media.
• Outreach: Initiate contact through cold calling, targeted emails, and social selling to engage prospects.
• Lead Qualification: Qualify leads using scoring systems to determine their potential value.
• Data Management: Accurately update lead info, research new contacts, and maintain CRM records.
• Nurturing: Follow up with leads through nurturing campaigns.
• Collaboration: Work with sales teams to ensure smooth lead handoff.
• Target Achievement: Meet daily, weekly, and monthly lead generation goals. 

Essential Skills & Qualifications:

• Skills: Prospecting, strong communication (written/verbal), data analysis, CRM proficiency (Salesforce, HubSpot), sales funnel knowledge, market research, persistence.
• Tools: CRM software, marketing automation, social media platforms.
• Experience: Prior B2B experience in sales or marketing. 

Typical Job Title Variations:

• B2B Lead Generation Specialist/Executive/Representative
• Inside Sales Associate (B2B Focus)
• Demand Generation Executive