Social Media & Growth Manager

• Key Responsibilities

Performance Marketing Execution

• Plan and optimize campaigns across Google Ads, Meta (Facebook & Instagram), and other digital channels to drive leads and business growth.

Growth & Monetization

• Own end-to-end growth strategy for onboarding, activation, retention, and revenue generation for Instantlly users and advertisers.

Product–Marketing Alignment

• Bridge the gap between product features (Listings, Ads, Vouchers, CRM) and performance marketing to maximize adoption and ROI.

Experimentation & Optimization

• Run A/B tests on creatives, funnels, pricing, and ad formats to improve conversions and customer lifetime value (LTV).

Cross-Functional Collaboration

• Work closely with sales, product, and operations teams to execute campaigns, launches, and promotions at scale.

Market & Trend Analysis

• Track industry trends (AI ads, privacy updates, local search behavior) and adapt strategies to stay ahead of competition.

Data & Analytics

• Monitor campaign performance, analyze key metrics (CAC, ROAS, LTV), and drive data-backed decision-making.