Social Media Manager

Experience Level : 2–6 years

About Brandiq

Brandiq is a brand-first marketing company focused on building meaningful, consistent, and high-impact brand experiences across digital platforms. We work with ambitious brands to shape narratives, grow communities, and drive measurable business outcomes.

Role Overview

The Assistant Manager – Social Media Marketing will be responsible for planning, executing, and optimizing social media strategies for Brandiq and its clients. This role requires a strong balance of creativity, analytics, and leadership. You will manage day-to-day social media operations, mentor junior team members, collaborate with cross-functional teams, and ensure that all social media activities align with brand and business goals.

Key Responsibilities : Strategy & Planning

Develop and execute comprehensive social media strategies aligned with brand objectives and campaign goals

Create monthly and quarterly content calendars across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)

Identify trends, platform updates, and emerging opportunities to enhance brand presence and work on client presentations. 

Content & Campaign Management

Oversee content creation including captions, creatives, reels/videos, and stories. Ensure brand voice, tone, and visual consistency across all social platforms. Plan and manage social media campaigns, launches, and special initiatives. Collaborate with design, copy, and performance marketing teams for integrated campaigns

Community & Reputation Management

Monitor and manage community engagement including comments, messages, and mentions. Build meaningful relationships with followers and influencers. Handle escalations, feedback, and online reputation management professionally

Performance & Analytics

Track, analyze, and report on social media performance using platform and third-party tools. Generate actionable insights to improve engagement, reach, and conversions. Optimize content and posting strategies based on performance data

Team & Stakeholder Management

Guide and review the work of executives and interns. Coordinate with internal stakeholders and clients to align expectations and deliverables. Present social media plans, performance reports, and insights to clients or leadership

Required Skills & Competencies

Strong understanding of major social media platforms and best practices. Excellent written communication and storytelling skills. Hands-on experience with content planning and publishing tools. Data-driven mindset with the ability to interpret analytics. Creative thinking with attention to detail. Strong project management and multitasking abilities. Client-facing communication and presentation skills

Tools & Platforms

Meta Business Suite, LinkedIn Campaign Manager

Social media management tools (Hootsuite, Sprout, Buffer, or similar)

Analytics tools (native insights, Google Analytics, etc.)

Understanding and execution of paid social campaigns is a must 

Qualifications

Bachelor’s degree in Marketing, Communications, Media, or a related field

2–6 years of experience in social media marketing (agency experience preferred)

Experience managing brands or multiple client accounts

What We Offer : Opportunity to work with diverse and growing brands

Creative and collaborative work environment

Learning and growth opportunities

Competitive compensation and performance-based growth

Salary – 200000 – 240000 PA

Joining – Immediate