Social Media Marketing Executive

Job Description: Social Media Content Development and Management Analyst

Location: Mahim, Mumbai

Job Type: Full-time

Office Schedule: Monday to Friday (Full Day), Saturday (Half Day) 

   Work From Home: 3 & 1/2 days a week

   Work From Office: 2 days a week 

  Experience Required: 1+ years in digital &social media content creation, management and execution.

About the Role:

We are looking for an analyst to create, develop, post/execute and manage on a variety of social media platforms, ensuring consistency, branding, engagement, and effectiveness. This role requires expertise in content creation (graphic, video and textual), social media marketing, video editing, and graphic design. If you have a mix of creative and analytical skills and love working across multiple digital mediums, this is the perfect opportunity for you!

Key Responsibilities:

Image Content Creation & Editing

  • Design high impact, static and dynamic posts using raw content shared – including carousels, reels etc - using Canva, Adobe Photoshop/CorelDraw, Illustrator, Adobe Premier Pro or similar tools.

  • Create visually compelling content for events, marketing materials and digital campaigns.

Video Content Creation & Editing

  • Develop short-form like youtube shorts and long-form videos like Podcasts for digital platforms across channels.

  • Edit videos using Adobe Premiere Pro, Final Cut Pro, Canva or similar software.

  • Add animations, effects, and optimized soundtracks for engaging content.

Social Media Strategy & Execution

  • Develop and execute a social media content calendar.

  • Create, schedule, and post engaging content across Facebook, Instagram, LinkedIn, Twitter, and YouTube.

  • Monitor analytics and optimize content to maximize reach and engagement.

Community Engagement & Growth

  • Engage with audiences through comments, messages, and discussions.

  • Increase social media followers, subscribers, and community reach through targeted strategies.

  • Run giveaways, polls, and interactive content to boost engagement.

Ad-hoc Digital Support

  • Assist with email marketing campaigns and automation.

  • Provide marketing analytics and performance reports.

  • Stay updated with the latest digital marketing trends to improve strategies.

Requirements & Qualifications:

Bachelor’s degree in Digital Marketing, Communication, Media, or a related field.

1+ years of experience in social media management and content creation.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and social media tools like Canva.

Strong English communication skills with the ability to create engaging and compelling digital content.

Why Join Us?

Opportunity to work across multiple digital platforms, multiple clients and gain diverse experience. Creative freedom to implement new ideas and strategies. A dynamic work environment that encourages innovation and digital excellence.