Social Media Specialist

We are looking for a result-oriented Digital Head who can take complete ownership of our digital presence and online business growth.

The role involves managing day-to-day website operations, executing digital marketing strategies, and driving sales through Instagram, Facebook, and other digital platforms.

• Key Responsibilities:
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• Website Management:Manage day-to-day website operations (content updates, banners, product uploads, pricing, offers)
• Coordinate with developers/designers for technical fixes and enhancements
• Ensure website is user-friendly, updated, and conversion-focused
• Monitor website performance, traffic, and sales
• Digital Marketing & Business Growth:Plan and execute performance marketing campaigns (Meta, Google, etc.)
• Drive ROI-focused online sales
• Create and monitor monthly and weekly digital marketing calendars
• Analyze campaign performance and optimize for better results
• Social Media – Instagram & Facebook:Handle business-focused content planning for Instagram & Facebook
• Monitor leads, inquiries, DMs, and conversions
• Coordinate with content/design team for posts, reels, ads, and stories
• Ensure consistent brand voice and premium image
• Brand & Strategy:Develop short-term and long-term digital growth strategies
• Maintain brand positioning across all digital platforms
• Track competitors and industry trends
• Work closely with sales, operations, and management teams
• Reporting & Analytics:Share weekly and monthly performance reports
• Track KPIs: traffic, engagement, leads, conversions, and revenue
• Take accountability for digital business numbers
• Skills & Requirements:Strong knowledge of website management platforms (Shopify / WordPress / custom CMS)
• Hands-on experience with Instagram & Facebook marketing
• Good understanding of paid ads, SEO basics, and analytics
• Business mindset with focus on sales and ROI
• Strong coordination and leadership skills
• Excellent communication and planning abilities
• What We’re Looking For:Someone who can own the digital ecosystem end-to-end
• A proactive leader, not just an executor
• Strong understanding of branding + business
• Ability to work independently and take responsibility
• Why Join Us:Opportunity to lead and scale a growing beauty & cosmetic brand
• Strategic role with decision-making authority
• Long-term growth and leadership opportunity