Assistant General Manager - Consumer and Digital Marketing

AGM - Consumer & Digital

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

 

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

 

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

 

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

 

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Opex Consumer & Digital Marketing

Job Level/ Designation

M2

Function / Department

Commercial

Location

Mumbai

Job Purpose

To support the consumer and digital marketing terms by ensuring efficient commercial management (Opex), Vendor partnerships and Supply chain management (SCM)

Key Result Areas/Accountabilities

Brand Related Contracts:

Support contract negotiations with Creative Agency, Image buying, Contacts with Media Agency, Production Rates for Television Commercials, TVC spot buying rates with Channels, Negotiations with Radio Channels, Newpaper and other mediums (like Cable TV, Cinema)  and Digital Spends, platforms and performance Monitoring Contract Negotiations.

 

• Jointly work with the Marketing Brand Team, Creative and Media Agency for understanding the business requirement.
• Identification of Cost elements and derive internal costs for negotiations.
• Support during negotiation with vendors.

 

Events & Outdoors:

Finalisation of Marketing Events like Mancon event, Golfing event, Award shows etc.

Finalization of contracts for AOR (Agency on Record) for Outdoor Media.

 

• Coordinate with Marketing team to finalise the Scope of Services and the branding elements required.
• Support for negotiations
• Enter in to an agreement with the finalised agencies.
• Jointly monitor the performance of AOR and take actions in the event of poor performance.

Other Major Contracts:

Brand Ambassadors/ PR Agency Contract, Research Agency Contracts ( NPS, BTI, CSAT etc),

• Coordinate with Marketing team to finalise specs and makes of products/ services required.
• Support for negotiations
• Enter in to an agreement with the finalised agencies.

 

Core Competencies, Knowledge, Experience

Brand, Marketing, Creative, prior experience in Media procurement as a buyer.

Must have technical / professional qualifications

BE is preferred.

Years of Experience

7+

 

 

 

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Experience Level

Senior Level