Qualitative Research Analyst

Analyst

Essential Functions / Job Description

· Deliver high-quality, on-time qualitative insights for client projects across consumer health and related domains.

· Support end-to-end qualitative research activities under guided supervision -including discussion guide development, recruitment briefing, moderation support, and analysis.

· Assist in understanding client requirements and translating them into clear research objectives and study designs.

· Moderate or support in-depth interviews, group discussions, ethnographies, and digital qualitative tasks, ensuring adherence to project frameworks and study best practices.

· Participate in analysis of qualitative data, identifying themes, patterns, motivations, and insights that address client needs.

· Contribute to the creation of detailed documentation including screeners, discussion guides, transcripts review notes, coding frameworks, and insight reports.

· Help structure client presentations—creating clear, compelling storylines tailored to different audiences.

· Proactively build foundational knowledge of qualitative research methodologies, consumer behavior frameworks, and healthcare/life sciences categories.

· Collaborate effectively with Consultants, Senior Researchers, and Project Leads to deliver project outcomes.

· Demonstrate strong time-management skills and the ability to work on multiple assignments simultaneously.

· Work collaboratively and positively across teams to support overall project and organizational goals.

Qualifications and Requirements

· Bachelor’s degree required; Master’s degree preferred (in Psychology, Sociology, Anthropology, Marketing, or related fields).

· Strong understanding of qualitative research fundamentals - moderation basics, laddering, projective techniques, and thematic analysis.

· Familiarity with qualitative tools and platforms (e.g., Microsoft Word, PowerPoint, Excel; any exposure to online qual platforms is a plus).

· Strong analytical thinking with the ability to synthesize consumer narratives into meaningful insights.

· Understanding of categories, consumer behaviour patterns, and key market dynamics in healthcare or FMCG sectors (preferred).

· Strong written and verbal communication skills.

· Curiosity, empathy, attention to detail, and a passion for understanding consumer motivations.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

Experience Level

Senior Level