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Web Analytics Tagging Analyst

Eclerx Services

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Any experience

Job Details

Job Description

Analyst

Description

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Adobe Tagging

Key Responsibilities

Manage tagging rule in TMS tool
Assist in QA testing of web analytics implementations using Adobe Analytics.
Validate basic tracking such as page views, clicks, form submissions, and custom events across websites.
Support QA and debugging of tags deployed through Adobe Launch, Ensighten, or similar tag management tools.
Verify data layer values, context data, eVars, props, events, and classifications against tracking requirements.
Check data accuracy across different environments (DEV, QA, UAT, PROD).
Identify tracking issues and report findings to senior team members.
Support validation activities after site releases, enhancements, or tagging changes.
Work closely with developers and analytics teams to help resolve tracking issues.
Maintain basic QA documentation, test cases, and validation checklists.
Follow analytics governance and compliance guidelines, especially for banking websites.

Required Skills & Experience

0–1 year of experience or strong internship exposure in Web Analytics or Tag QA.
Good Communication.
Basic understanding of Adobe Analytics concepts.
Familiarity with at least one Tag Management System (Adobe Launch, Ensighten, or GTM).
Basic knowledge of JavaScript-based tracking and data layers.
Exposure to browser debugging tools (Adobe Experience Platform Debugger, Chrome DevTools).
Willingness to learn modern tagging approaches such as Web SDK.
Good communication skills and attention to detail.

Nice to Have

Introductory exposure to Adobe Experience Platform (AEP).
Awareness of privacy, consent management, and data compliance concepts.
Exposure to banking or financial services websites or projects.

About eClerx

eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.

About eClerx Digital

eClerx Digital is the trusted partner of choice to many of the world’s largest global brands for creative production, e-commerce/web operations, and analytics and insights services. We help clients maximize the results of their digital activities across the customer journey. Global industry leaders partner with us to cost-effectively scale their digital activities by leveraging our highly skilled blended resource model.

To know more about us, visit https://eclerx.com

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

A Trusted Innovation Partner, Delivering Business Results | eClerx

eClerx is a global leader in productized services, enhancing business outcomes through technology, Artificial Intelligence, and deep domain expertise.