Assistant Brand Manager - Beauty & Hair Care

Assistant Brand Manager - LBP & Indulekha, BD

Job Title: ABM – Love Beauty & Planet & Indulekha (Brand Development) [Designation may vary based on candidature fitment]
Work Location: Mumbai HQ
Function/BU: Beauty & Wellbeing, Marketing

Crafting innovation mixes:

• Work on identifying consumer opportunities, hair care trends, and global trends that have launch potential in India
• Crafting the right marketing mix (including pricing, positioning, product & packaging)
• Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
• Lead product and packaging development for the innovation, including consumer testing
• Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
• Strong understanding of consumers, shoppers & creators, overall beauty & hair care landscape
• Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions

Consumer Pulse:

• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project management:

• Strong project management skills to lead cross-functional teams for end-to-end project delivery
• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
• Ensure OTIF delivery of all launch networks right from the mix brief to the business case, working with all cross-functional teams to land the network
• Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

Key Skills & Requirement:

• Master’s degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum 4+ years of experience in marketing or marketing services
• Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
• Passion for sustainability would give you a competitive edge

Experience Level

Mid Level