Assistant Brand Manager - Marketing & Brand Activation

Assistant Brand Manager - Mumbai

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Job Description / Capsule 

Assistant Brand Manager will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, activation, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. You assist the Business Development efforts by creating engaging content and develop a pipeline for growing business. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Brand Activation Manager is responsible for building close working relationship across the organization including sales, marketing leadership and cross- functional teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on.  

Typical Accountabilities 

• Develop and deliver key marketing and promotional initiatives aligned to brand & tumour strategies. 

• Engage sales & cross-functional teams to enable best in class solution to key customer needs 

• Manage relationship with key vendors and agencies to deliver on brand tactics.  

• Effectively manage brand promotion budgets and PO / PR 

• Study and interpret key market insights around customers & competitors.  

• Champion & take initiatives to develop innovative ideas and solution inline with brand / product needs. 

• Support key external national and regional meetings and conferences, as needed. 

• Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings). 

• Ensure regular interface with sales management team to get feed-back on execution of marketing initiatives/tools. 

• Collaborate effectively across brand / tumour teams to share best practices and learning.  

• Ensure compliance from all staff to guidelines, codes, policies and procedures. 

Education, Qualifications, Skills, and Experience 

• Bachelor’s Degree - Science graduate/B-Pharm 
• 4 Years of experience

• Good Planning and Organizational Skills 

• Excellent Scientific acumen  

• Ability to develop effective internal & external partnerships 

Desirable 

• Launch experience in indications / products  

• Project management experience  

• Prior Marketing exposure  

Key Relationships to reach solutions 

Internal (to AZ or team) 

• Sales Management and Field Force 

• Medical and Regulatory departments  

• Marketing colleagues 

• Finance 

• Supply Chain 
• Global/regional groups 

External (to AZ) 

• Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists 

• Communication agencies (market research, PR, ads and events companies, etc.) 

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

If you have site, country or departmental social media then feel free to switch any of the above links.

Date Posted

24-Jan-2026

Closing Date

06-Feb-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

Experience Level

Mid Level