Assistant Manager - Marketing and Growth

·       Manage end-to-end marketing operations for the Jeeto Dhan Dhana Dhan (JDDD) game across all phases — pre-series, in-series, and post-series.

·       Coordinate seamlessly with multiple internal teams to ensure smooth execution of marketing and game-related initiatives:

o   Product Team – for game logic development, user experience updates, and feature rollouts.

o   OAP (On-Air Promotions) – for creation and delivery of marketing assets across broadcast platforms.

o   App Team – for in-app placements, notifications, and second-screen integrations.

o   Content Team – for contextual integration of the game into live match coverage and programming.

o   Partnerships Team – for coordination with external partners

·       Monitor real-time campaign and game performance during live matches to identify opportunities for on-the-go improvements and intervention.

·       Conduct post-series data analysis to evaluate campaign effectiveness, track user behavior trends, and assess game performance metrics (e.g., participation, engagement, repeat users).

·       Recommend optimizations based on learnings and data insights to improve:

o   User acquisition and onboarding flows

o   In-game engagement and repeat play

o   Reward perception and prize delivery mechanisms

·       Identify and action growth opportunities across formats, regions, and languages to enhance game reach and relevance.

·       Operational responsibilities across all campaign properties including IPL, to ensure timely campaign setup, coordinate with multiple internal teams (Sales coordination, commercial, Business finance Ops) tracking of live performance, and issue resolution to maintain seamless execution.

·       Oversee the complete gratification lifecycle, including winner verification, prize dispatch, vendor coordination, and adherence to compliance norms to ensure a smooth and timely reward experience for participants.

·       To coordinate with the Jio Platforms team for smooth coupon delivery execution and explore opportunities to maximize revenue on JDDD.