Social Media Assistant Manager

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 6 years

Job Details

Job Description

Assistant Manager - Social Media

JioHotstar is revolutionizing digital entertainment consumption in India, offering unprecedented access to the world's most coveted content. Our mission extends beyond streaming—we're creating India's most comprehensive entertainment ecosystem that seamlessly connects global premium content with local audiences.

We're seeking a visionary Social Media Assistant Manager who thrives in high-velocity environments, possesses deep customer insights, and can architect social strategies that drive measurable business transformation.

What will you do?

Strategic Brand Leadership

Own end-to-end social media strategy across all platforms (Meta, X, YouTube, emerging platforms)

Develop and execute comprehensive brand positioning campaigns that highlight content value proposition

Content Marketing & Campaign Excellence

Design and execute integrated marketing campaigns for the monthly Key title launches

Collaborate with global content teams to localize international campaigns for Indian audiences

Create compelling content narratives that drive anticipation, viewing, and word-of-mouth

Community Building & Engagement

Design community engagement strategies that foster deep connections with JHS content

Leverage cultural moments and trending topics to maintain brand relevance

Create exclusive content experiences for premium subscribers and brand advocates

Implement user-generated content strategies that amplify brand reach

Performance Analytics & Optimization

Establish KPIs on social media performance

Conduct regular performance analysis using analytics tools (Google Analytics, social listening tools)

Create automated reporting systems for campaign performance and ROI measurement

Cross-Functional Collaboration & Partnership

Partner with global marketing teams to align on brand messaging and campaign execution

Collaborate with content partnerships team to maximize co-marketing opportunities

Work closely with customer service teams to enhance social customer experience

Coordinate with PR team and Content creators for amplified campaign reach

Innovation & Platform Development

Develop platform-specific content strategies optimized for each channel's unique characteristics

Partner with platform representatives to access beta features and advertising opportunities

Who should apply for this role?

6-8 Years of social media experience worked with social media agencies or companies.

“Star India Private Limited is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.”

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