Associate Director - Product and Platform Analytics

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Associate Director – Product & Platform Analytics ,Entertainment Ad Sales

Job Summery

Leads cross-functional problem solving and platform strategy. Operates with high autonomy and drives organization-wide understanding of TV delivery, competitive dynamics and TV + Digital market interplay.

What will you do?

  • Strategic KRAs
  • Build POV on media consumption across devices & platforms in the India and position TV
  • Compares TV vs Digital using first-principles media delivery
  • Establishes thought leadership based on platform analytics and GTM storytelling
  • Owns cross-functional strategic projects and solves ambiguous, high-impact analytical challenges

  • Operational KRAs
  • Reviews and refining data led GTM narratives for accuracy and strategic use
  • Architects analytics dashboards used across Sales, GTM and Product
  • Presents insights to senior leadership and drives decisions at channel/cluster/network levels

  • Autonomy & Decision-Making
  • High autonomy; independent prioritizes, defines analytical frameworks and decisions. Seeks senior alignment only for high-impact choices

  • Leadership & People Responsibilities 
  • Leads project specific teams
  • Mentors and upskills junior analysts
  • May set objectives, give performance input and guide capability building
  • Ensures delivery excellence across workstreams

  • Accountability & Outcomes
  • Accountable for output quality, delivery timelines and strategic impact of analytics
  • Drives strategic influence on Product, Sales, Revenue and Content

    • Who should apply for this role?

  • Deep BARC, 3rd party media delivery measurement understanding
  • Deep expertise in media maths, digital currencies, cross-screen delivery
  • Strong problem-solving across ambiguous issues
  • Influences senior stakeholders with clarity and data
  • Builds frameworks, not just analyses – first principles-based media ecosystem understanding


    • About Us
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

     JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

    Job role

    Work location

    Mumbai

    Department

    Media Production & Entertainment

    Role / Category

    Media Direction

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 5 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website