Brand & Comm Strategy Specialist

Skill required: Marketing Operations - Operations Management
Designation: Brand & Comm Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design • The purpose of this role is to oversee the overall brand strategy and communication efforts • The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiatives An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements
What are we looking for? Experience in brand management, marketing, or communications roles • Experience in creating, positioning, and maintaining brand identity. • Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects. •• Strong product management knowledge • Ability to performance manage data and insights • Ability to influence others and break down barrier to resolution • Strong communication and relationship building • Proactive; able to anticipate needs; forward thinking • Highly collaborative; able to work well within multidisciplinary teams • Minimum 15 years of experience in brand management, marketing, or communications roles • Experience in creating, positioning, and maintaining brand identity. • Experience in leading & guiding teams, working with cross-departmental stakeholders, and leading communication projects.
Roles and Responsibilities: The Brand and Communications Lead is accountable for ensuring the company’s brand is well-defined, consistently communicated, and well-received by both internal and external stakeholders. They are responsible for the strategic direction, leadership, and results of the brand and communication initiatives, driving the company’s reputation, engagement, and market growth. Key accountabilities include: • Developing and maintaining a strong, clear brand strategy: This includes ensuring that the brand is positioned effectively in the market to resonate with the target audience • Driving brand consistency across all platforms: Ensuring that the brand identity, voice, and messaging remain cohesive across all channels and touchpoints • Creating and executing communication strategies: This includes both external (media, public relations, advertising) and internal (employee engagement, internal newsletters) communication plans. • Overseeing the creation of brand content: Ensuring that all content—whether digital, print, or social media—accurately represents the brand and supports business objectives • Managing internal communication: Ensuring employees understand and engage with the brand vision, mission, and objectives, fostering a strong internal culture. • Developing and executing the digital and social media strategy: Overseeing social media campaigns, website content, and online community management to enhance brand visibility and engagement. • Tracking brand health and performance: Regularly monitoring metrics such as brand awareness, sentiment, and customer perception to assess how the brand is performing in the market. • Adjusting strategies based on data: Continuously improving communication strategies and brand positioning based on feedback, analytics, and market conditions • Leading and mentoring the communications team: Ensuring that team members have the resources, skills, and guidance to execute their tasks effectively. • Accountable for fostering cross-department collaboration: Ensuring alignment across departments (e.g., marketing, sales, HR) to ensure brand messaging is consistent and integrated. • Managing the brand and communication budget: Ensuring efficient use of resources while executing brand and communication initiatives. • Vendor and agency management: Overseeing relationships with external partners and agencies, ensuring they deliver quality services on time and within budget.