Brand Manager - Marketing and Consumer Insights

Piramal Pharma

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Brand Manager

Business: Piramal Consumer Healthcare
Department: Marketing
Location: Kurla
Travel: Medium


Job Overview

 The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating consumer insights for new product development and driving omni-channel business for the brand.   


Key Stakeholders: Internal
 Sales team, R&D and Innovation team, Analytics team, Consumer Insights, Media and PR team

Key Stakeholders: External 

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

 

Reporting Structure

Reports to Category Manager


Experience
5-6 years of total work experience in OTC/FMCG sector 
Should have exposure to omni-channel activations (GT, MT, Ecom), media planning, digital Campaigns
Should have exposure to building integrated marketing campaigns
Analytical skills
Leadership and planning ability
Communication and presentation skills
 

Job role

Work location

Mumbai, Kurla, Project : Piramal Agastya, PRL Agastya Pvt Ltd., LBS Marg, Kamani Junction,, Near Phoenix Mall, Kurla (West), Mumbai, Maharashtra, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Brand Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 5 years

About company

Name

Piramal Pharma

Job posted by Piramal Pharma

Apply on company website