Brand Manager - Child Nutrition Supplement

Brand Manager

     

JOB DESCRIPTION:

JOB SUMMARY

Drive consumer marketing for Child Nutrition Supplement category (PediaSure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.

CORE JOB RESPONSIBILITIES

• Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.
• Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
• Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
• Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
• Manage A&P spend budgets and related provisions
• Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
• Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed.

Minimum Education

Post Graduate

Education Level

Major/Field of Study

MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

5+ Years

• Proven track record of brand management in FMCG/healthcare companies
• Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc)
• Proven track record of business analysis to drive actionable insights.
• Should be excellent in interpersonal, influencing and negotiation skills
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

India > Mumbai : BKC Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 50 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

Experience Level

Mid Level