Business Analyst

Business Analyst

Responsibilities & Key Deliverables

A) Pricing, User & Market Insights

• Pricing Insights: Analyse utilization, demand curves, elasticity indicators, and competitor tariffs to recommend pricing actions and promotions.
• User Behaviour Analytics: Mining charging session journeys, identify friction points (drop‑offs, payment failures), and surface retention & repeat usage.
• CMS/App Analytics: quantify feature adoption, campaign performance, and CX outcomes; recommend UX/content improvements that lift conversion.
• Market & Competitive Benchmarking: Maintain a living view of competitor footprint, pricing, uptime claims, and value adds; translate into positioning insights and gap‑closing actions.

 

B) Business Dashboards & Decision Support

• KPI Framework: Define and standardize KPIs (e.g., station utilization, sessions/connector/day, revenue per charger, uptime, first‑time success rate, app conversion, churn/retention).
• Dashboards & Automation: Build executive and functional dashboards (Power BI) with datasets; automate refreshes and alerting for exceptions and threshold breaches.
• Trend & Ad‑hoc Analysis: Run corridor/site/category deep‑dives; quantify drivers of growth and variance; build what‑if scenarios to support leadership reviews and planning.
• Experimentation: Partner with cross functional team to test pricing, bundles, loyalty, or UI changes; measure incremental lift.

 

C) Business Analysis for Sales & Solution Design

• Requirement Gathering: Capture customer feedback in collaboration with cross-functional teams to capture business and technical needs across Sales, CX, Ops, and Finance.
• Market Research- Conducting primary and secondary EV & app user surveys.

 

D) Leadership Communications

• Executive Reporting: Build clear, visual narratives for monthly and quarterly business reviews—connecting insights to actions, outcomes, and trade‑offs.

 

Experience

Industry Preferred

Qualifications

General Requirements

Our commitment to Diversity, Equity, and Inclusion

Experience Level

Mid Level