Business Analyst - Email Marketing

Ready to shape the future of work? 
At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. 
If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. 
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. 
Inviting applications for the role of Business Analyst, Email Marketing!
We are currently seeking a Business Analyst Email Marketing, focused on marketing automation, to join the client’s Global Marketing Team. The position will be in our Mumbai office. The individual will be the primary owner of the day-to-day responsibilities in Eloqua, including editing, reviewing and sending external emails, email analytics and the management of the email team. The prospective candidate should have relevant years of experience in marketing automation, with specific skillsets in Eloqua. 
The individual will collaborate with the client and report to the Marketing Operations Lead
Responsibilities
•    Manage the firm’s marketing automation platform, Eloqua, for email campaigns, website tracking, form creation and analytics
•    Oversee day-to-day execution and quality control for global email marketing campaigns
•    Consistently analyse day-to-day campaigns, compare metrics, connect with team on a monthly basis to communicate results/best practices
•    Operate as email marketing consultant to all BU marketers and provide daily technical expertise in the development and execution of global email marketing campaigns with consistent communication
•    Manage the daily email marketing queue and calendar and be able to quickly adapt to new priorities and shifts in schedules
•    Collaborate with other digital channel function teammates on regular basis to meet campaign timelines and goals
•    Provide continued automation best practices to the global Marketing team
•    Good to have: Knowledge of integration of Eloqua with other platforms, including Salesforce, LinkedIn, On24, GTW and more 
Qualifications we seek in you!
Minimum Qualifications
•    B.S./MBA in Marketing or Communications with concentration in Marketing
•    Relevant years’ experience in Eloqua 
•    Strong knowledge in Excel/PowerBI/PowerPoint
•    Experience/knowledge of business management tools like Monday.com is an added advantage
•    Strong technical, communication and analytical skills with the ability to learn the firm’s business
•    Strong project management skills
•    Ability to manage and train team members
•    Ability to build relationships and work collaboratively
•    Ability to excel with little day-to-day oversight and under strict deadlines

Why join Genpact? 
•    Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation 
•    Make an impact – Drive change for global enterprises and solve business challenges that matter 
•    Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities 
•    Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. 
Let’s build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.