Campaign Management Associate Manager - Marketing Operations

Campaign Management Assoc Manager

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Team Lead is responsible for overseeing and managing multiple CRM teams, ensuring that all CRM activities meet high standards of quality and efficiency. You will be accountable for the successful execution of CRM campaigns, ensuring adherence to Service Level Agreements (SLAs), and driving continuous improvement across various CRM teams. As a key leader, you will collaborate with senior management, cross-functional teams, and external stakeholders to enhance CRM strategies, streamline processes, and deliver exceptional customer experiences. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? •Adaptable and flexible •Ability to perform under pressure •Problem-solving skills •Ability to work well in a team •Written and verbal communication •Salesforce Marketing Cloud Customer Data Platform •Salesforce Marketing Cloud Email Studio •Salesforce Marketing Cloud Journey Builder •Salesforce Marketing Cloud Personalization •Salesforce Einstein Sales Cloud
Roles and Responsibilities: Team Leadership:• Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies.• Provide guidance and support to team members, facilitating professional development and addressing performance issues.Campaign skills:• Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM team• Hands on experience/knowledge on SFMC CRM platform and good to have other similar platform skills• Knowledge on email simulator Litmus, Email on Acid etc would be desired• Knowledge on SFMC platform to support Developers and QCCampaign Oversight:• Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etc• Ensure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics.SLA Management:• Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations.• Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly.Quality Assurance:• Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management.• Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality.Data Management:• Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data.• Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness.Process Improvement:• Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies.• Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices.Collaboration and Communication:• Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts.• Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities.Performance Reporting