Campaign Management Associate Manager

Campaign Management Assoc Manager

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Lead is a strategic role responsible for shaping and executing the end-to-end CRM vision across the full customer lifecycle. This includes acquisition, onboarding, retention, and loyalty programs. The role owns the development, optimisation, and delivery of omni-channel personalised communications grounded in behavioural, transactional and demographic data. The position works collaboratively with CRM agencies, data teams, and cross-functional stakeholders across Brand, Loyalty, Technology, Retail, and external partners to execute CRM and lifecycle marketing activity using marketing automation platforms such as Salesforce Marketing Cloud or Adobe.
What are we looking for? Essential Experience & Requirements • 7+ years of data-driven CRM and lifecycle marketing experience, preferably with Salesforce Marketing Cloud or similar platforms • Proven experience in developing and executing B2C customer journeys end-to-end • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies • Deep understanding of personalisation, segmentation, omnichannel marketing and engagement tactics • Experience managing teams, stakeholders, and multi-stream projects • Excellent communication skills with the ability to influence and align cross-functional teams • Highly organised, detail-oriented, and able to manage competing priorities • Comfortable contributing beyond core remit and supporting broader CRM activities when required Essential Education • Degree or equivalent in Marketing, Business, Technology, or a related discipline ________________________________________ • Experience in retail, loyalty, or subscription-based business models • Experience working in highly cross-functional matrix environments • Demonstrated adaptability, resilience, and a proactive "can-do" approach
Roles and Responsibilities: •• Manage and prioritise CRM workloads and deliverables for the team • Represent CRM in cross-functional meetings and planning forums • Design, build and implement B2C CRM strategy and lifecycle programs • Develop end-to-end customer journeys spanning acquisition, onboarding, retention, growth and loyalty • Use customer insights, segmentation, models and analytics to inform personalised communications • Build and optimise marketing programs across multiple channels including email, SMS, and mobile app • Establish a data-driven approach to continuous testing, learning and optimisation to maximise customer lifetime value • Lead audience development, targeting frameworks and offer strategy aligned to business outcomes • Support annual and ongoing CRM campaign calendars across lifecycle stages and channels • Ensure compliant customer data use across all CRM programs • Develop scalable processes, workflows and operating models suitable for a fast-paced CRM function • Manage external vendors and agencies supporting CRM efforts • Track, report, and manage CRM budgets as required • Identify opportunities to grow the known customer database and deepen engagement with valuable segments • Support initiatives that drive incremental revenue, repeat purchase and customer value • Collaborate closely with internal teams and external partners to ensure aligned CRM execution and performance Key Challenges and Complexities • Managing competing priorities across multiple campaigns and channels • Coordinating expectations and delivery across internal and external stakeholders • Making effective decisions when balancing business priorities, customer needs, and operational constraints • Working with teams and partners across different time zones