Campaign Management Specialist - Digital Marketing & CRM

Campaign Management Specialist

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? CRM Expertise: Proven experience in CRM management, with a deep understanding of CRM platforms and tools. Leadership: Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams. SLA Management: Experience in managing SLAs and ensuring compliance with service standards. Quality Assurance: Ability to implement and enforce quality assurance practices across CRM operations. Data Management: Expertise in data management and segmentation strategies to drive effective CRM campaigns. Process Improvement: Demonstrated ability to drive continuous improvement and optimize CRM processes. Communication: Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders. Performance Reporting: Develop and maintain comprehensive reports on CRM campaign performance, SLA adherence, and team productivity. Analyze performance data to identify trends, insights, and areas for improvement. Compliance and Best Practices: Ensure that all CRM activities adhere to legal and regulatory requirements, including data privacy and anti-spam laws. Promote and enforce best practices for CRM operations and customer engage Technical Skills: Familiarity with CRM technologies and platforms, including Salesforce, HubSpot, or similar. Salesforce Deployment Salesforce Data Architecture Salesforce Einstein Sales Cloud Salesforce Experience Cloud Salesforce Marketing Cloud Journey Builder Analytical Skills: Advanced data analysis skills to interpret CRM performance metrics and make data-driven recommendations. Digital Marketing: Understanding of digital marketing strategies and their integration with CRM efforts. Project Management: Experience in project management and the ability to manage multiple projects simultaneously.
Roles and Responsibilities: Campaign skills: Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM team Hands on experience/knowledge on SFMC CRM platform and good to have other similar platform skills Knowledge on email simulator Litmus, Email on Acid etc would be desired Knowledge on SFMC platform to support Developers and QC Campaign Oversight: Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etc Ensure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics. SLA Management: Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations. Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly. Quality Assurance: Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management. Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality. Data Management: Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data. Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness. Process Improvement: Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies. Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices. Collaboration and Communication: Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts. Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities.