Campaign Strategy Specialist

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Campaign Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.
What are we looking for? Experience?in CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test
Roles and Responsibilities: •Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends