Content Strategy Manager

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 2 years

Job Details

Job Description

Content Strategy Manager

About the Role

We are building a next-gen content engine for high-speed, insight-driven storytelling. We’re looking for a Content Strategy Manager who is a hybrid of strategist and researcher: someone who can turn data into insights and improve the hit rate of our content pipeline. If you enjoy using numbers to decode human psychology, identifying trends before they peak, and crafting content frameworks that power growth, this role is for you. 

What will you do?


    • Content Strategy & Research
  • Content Strategy & Research
  • Conduct deep-dive research into platforms, audience behaviour, genre performance, and consumption patterns.
  • Convert insights into content angles, hooks, character/tag systems, and story frameworks.
  • Identify emerging tropes, themes, and high-ROI narrative formats.
  • Build competitive landscape analysis and monthly content opportunity reports.
    • Data-Driven Content Decisioning
  • Analyze watch time, CTR, retention curves, drop-off points, creative performance reports
  • Convert insights into repeatable, scalable content frameworks for writers, editors, and producers.
  • Collaborate with performance marketing teams to understand what is converting and why.
  • Maintain Meta-data tag system and derive insights from it. Think through A/B tests for hooks, thumbnails, pacing models, and storytelling patterns
    • AI & Workflow Optimization
  • Use AI tools for research acceleration, content ideation, and performance prediction.
  • Identify ways to reduce content development time without losing creative quality. 

    • Who should apply for this role?

  • You help create predictable hit templates and improve overall hit rate for content.
  • Writers and producers rely on you for insight-backed decisions.
  • Performance marketing CTR and retention metrics improve through your frameworks.


    • Who You Are

    ● A thinker + doer: you enjoy cracking insights and then executing them in the form of action plans.
    ● Obsessed with human behaviour and why people click/watch/convert.
    ● Comfortable in chaos, ambiguity, and rapid prototyping.
    ● You are intrapreneurial; you question existing workflows and processes, with a relentless focus on improvement / simplification.
    ● You care deeply about outcomes and take ownership of anything that’s falling through the cracks.

    Job role

    Work location

    Mumbai

    Department

    Marketing / Brand / Digital Marketing

    Role / Category

    Advertising & Creative

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 2 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website