Senior Manager - Demand Generation & Field Marketing

Demand Generation-Sr Manager

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"The Field Marketing Senior Manager leads the development and execution of regional, country, and account-based marketing programs that drive demand, pipeline growth, and client engagements. This role requires a strategic, full-stack B2B marketer with strong problem-solving skills and experience across integrated marketing channels, including digital, field, and events marketing" - Hiring Manager

What You'll Contribute

• Develop end-to-end campaign strategies, content plans, multi-channel engagement, and event programs that are aligned with the region’s priorities, sales motions, and revenue goals

• Create holistic marketing plans to support India’s growth targets and generate the required leads or account engagements for sustained pipeline growth

• Define and build the campaign’s target audience. Perform database gap analysis and identify the required actions/tactics to close the gap (if any)

• Write compelling, insight-driven narratives/copy and campaign messaging tailored to personas, verticals, and buying stages to improve engagement and conversion

• Establish strong internal stakeholder relationships – especially with the India Sales team

• Drive cross-functional collaboration (sales, marketing, subject matter experts) to produce powerful event agendas, thought leadership pieces, or in rolling out other marketing initiatives

• Collaborate with Sales and Sales Development Representatives (SDRs) on prospecting or in progressing leads, including jointly defining the strategy and enablement materials required

• Execute the marketing plans, while effectively collaborating with the central/specialized marketing teams to deliver the activities and tactics

• Monitor campaign performance against goals. Continuously optimize mix of channels, copy, segmentation, etc. Proactively identify performance issues (if any) and propose solutions

• Identify and secure strategic vendors and partnerships – such as working with associations, industry partners, regulators, third-party speaking roles, etc

• Research and evaluate the latest marketing trends, innovations, and alternative methods that can improve outcomes or accelerate our success

• Manage and optimize the use of the allocated marketing budget

What We're Seeking

• Strong B2B marketing competencies: Hands-on experience in B2B marketing and a proven track record in using various channels to roll out campaigns. Experience in a software or technology environment is preferred

• Fast and agile learner: Capable of quickly learning and understanding FICO products, processes, internal matrix organization, client challenges—and able to apply these learnings to building marketing plans

• Proven collaborative skills: Can clearly demonstrate alignment and collaboration with the Sales organization, as well as effective working relationships with internal stakeholders to pursue marketing strategies and plans

• Communication skills: Comfortable in presenting projects and results. Can communicate or visualize complex ideas for others to understand. Proactively reaches out to colleagues / stakeholders to provide status, flag issues, or socialize marketing activities and results

• Analytical and critical thinking: Aptitude for assessing situations to identify obstacles and opportunities that can impact performance and deliverables

• Independent and solutions-oriented: Demonstrated success in dealing with ambiguity, resourceful, knows how to overcome barriers, proactively finds solutions to problems

• Attention to detail: Precise with accuracy, quality of work, documentation, and step-by-step process

• Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment, without losing track of timelines

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy

Experience Level

Senior Level