Digital Content Management Associate Manager

Digital Content Management Assoc Manager

Skill required: Marketing Operations - Content management
Designation: Digital Content Management Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? As a Project Lead, you’ll visualize, conceptualize and drive the digital marketing strategy for Accenture in India Marketing and Communications. You’ll help the brand push the envelope on online brand recall and reputation by leveraging innovative, disruptive and cutting- edge digital- led tactics and tools. Reporting to the Marketing and Communications lead in India, the position demands strong stakeholder management and managing a team of digital marketers to achieve quarterly and annual marketing priorities The ideal candidate should be well versed and experienced in latest digital and content marketing tactics and help steer the team seamlessly to achieve a measurable execution. You will be the brand s digital custodian, including web, social, paid search, online media buy, agency management, digital- led engagements and content. An excellent multi- tasker with an eye for detail and design, you’ll be willing to take risks and extract the best out of your team and agencies. A fascination with digital analytics, analytics tools and increasing the brand s share of voice online is a requisite for this job. You’ll be working with various teams to help and formulate a digital- first approach for all marketing campaigns and establish connections with our global digital marketing community. A strategic mindset including interpreting data outputs to inform strategy and modify tactics to achieve the marketing goals
What are we looking for? QUALIFICATIONS • 12- 15 years of experience in helping brands drive their digital marketing strategy as well as managing, growing digital talent. • Exposure to agency side work and contacts with digital publications, publishers and agencies is a huge plus. PROFESSIONAL QUALIFICATIONS Master s in marketing & communication from a tier 1 college/ university Digital Marketing specific courses/ diplomas
Roles and Responsibilities: • Work with Leadership team to drive the digital marketing strategy for the brand in India • Ownership of brand digital channels and content • Drive and grow a team of digital marketers • Analytics driven approach to campaigns and content • Collaborate with different teams and stakeholders • Management of agencies, including identifying new partners to work with Ideation and implementation of digital PR for the brand • Leverage latest in digital marketing (tools, technology, content partnerships) • Create solutions for targeted marketing online • Hands on knowledge on Content Authoring domain knowledge on different platforms