Digital Marketing Manager

Digital Marketing Manager

Department

None

Job Description

Job Title: Digital Marketing Manager – Analytics, Website & Social

Location: Mumbai (Hybrid)

Experience: 7–10 years

Industry: B2B / Enterprise / Digital or Advertising Agency (preferred)

Employment Type: Full-time (On payroll)

Role Summary:

We are looking for a hands-on, execution first Digital Marketing Manager who is an all-rounder across analytics, website management, and social media. This role is not for a coordinator or a pure strategist.

You will spend your time inside dashboards, CMS systems, social platforms, and analytics tools, reporting, analyzing, publishing, optimizing, and iterating. The ideal candidate has a strong analyst mindset, deep ownership of the website ecosystem, and is a hands-on social media executioner who understands data/numbers, algorithms, platform changes, and content performance at a granular level.

You are expected to own outcomes, move fast, solve problems independently, and get things done without waiting for agencies.

Key Responsibilities:

1.      Analytics, Reporting & Insights

a.      Own end-to-end digital reporting across social, websites, and campaigns

b.     Hands-on with building and reporting dashboards using Google Analytics, Adobe Analytics, social media platform native analytics (LinkedIn, X, Meta, YouTube), Power BI, Pardot, and others

c.      Perform deep data analysis (traffic, engagement, conversions, attribution, funnels, cohorts)

d.     Translate numbers into clear, actionable insights that influence content, creative, UX, and campaign decisions

e.      Conduct A/B testing analysis (Pardot & website landing pages, creatives, formats, etc.)

f.        Track and explain what’s working, what’s not, and why, with recommendations

g.      Partner with leadership and stakeholders to support data backed decision-making

This role requires strong number crunching ability, comfort with data, dashboards, and an analyst’s curiosity for insights.

2.      Website Ownership

a.      Own the website as a performance and storytelling platform, not just a content repository

b.     Mandatory hands-on with Adobe Experience Manager (AEM) CMS, DAM, Assets for updating/creating website pages, updates, campaigns, content, events, landing pages, etc.

c.      Manage UX/UI optimization, site navigation, page performance, and conversion paths

d.     Create and optimize landing pages for campaigns, lead generation, and content downloads

e.      Use Google Analytics & Adobe Analytics to monitor user behavior, drop-offs, and conversion opportunities

f.        Collaborate with design, tech, and agency teams to continuously improve site experience

g.      Ensure website content aligns with SEO, GEO, and discoverability best practices

h.      Coding the entire HTML & CSS site from end to end.

Act as the single point owner for website hygiene, governance, performance and maintaining audit trail.

3.      Social Media Execution & Management

a.      Hands-on ownership of social media execution, with LinkedIn as the primary channel

b.     Plan, publish, optimize, and manage organic and paid content directly on platforms

c.      Deep understanding of social media algorithms, content formats, frequency, performance levers and optimization techniques

d.     Own content calendars, posting, boosting, optimization, and reporting

e.      Track performance at a post level (reach, engagement, CTR, follower growth, conversions)

f.        Continuously adapt to algorithm changes, platform updates, and new formats

g.      Manage and execute across all social media platforms for the brand

h.      Drive thought leadership, brand authority, and engagement, not vanity metrics

i.        Use insights to refine content themes, formats, timing, and distribution

This is a do-it-yourself role. You are expected to publish, analyze, and optimize personally.

Use of AI tools for (but not limited to):

        i.            Content ideation & drafting (Gemini, ChatGPT, Jasper, Perplexity, Copy.ai)

      ii.            Social copy optimization

    iii.            Creative variations & video snippets (Canva, Midjourney, Firefly)

    iv.            Analytics summarization & insight extraction (Gemini, Brandwatch)

Apply AI as a productivity multiplier, not a replacement for thinking.

Required Skills & Experience

•        7 to 10 years of experience in digital marketing with strong hands-on ownership (thinker and a doer)

•        Performance marketing and website coding will be an added advantage

•        Mandatory hands-on experience with:

o   Google Analytics & Adobe Analytics

o   AEM content authoring

o   Coding the entire HTML & CSS site from end to end.

o   LinkedIn social media execution & reporting

o   Strong analytical and reporting capability

o   Experience using AI tools for content, creatives, analytics, and execution

o   Ability to operate independently with a high ownership mindset

o   Stakeholder management

o   Someone with a “neck for getting things done”; proactive, resilient, and outcome focused

Educational Qualification

•        MBA in Marketing, Communications, Business, Media, or related field

•        Digital Marketing / Analytics certifications are a plus

Open Positions

1

Mandatory Skills

• 7 to 10 years of experience in digital marketing with strong hands-on ownership (thinker and a doer) • Performance marketing and website coding will be an added advantage • Mandatory hands-on experience with: o Google Analytics & Adobe Analytics o AEM content authoring o LinkedIn social media execution & reporting o Strong analytical and reporting capability o Experience using AI tools for content,creatives,analytics,and execution o Ability to operate independently with a high ownership mindset o Stakeholder management o Someone with a “neck for getting things done”; proactive,resilient,and outcome focused

Education Qualification

• MBA in Marketing, Communications, Business, Media, or related field • Digital Marketing / Analytics certifications are a plus

Experience

7 to 10 years