Digital Marketing Manager

Job Description: - Assisting in the formulation of strategies to build a lasting digital connection with consumers - Launching optimized online advertisements to increase company and brand awareness - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Should have experience / knowledge on lead generation & management. Responsibilities - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency - Develop specific campaigns to create and maintain high levels of customer interaction - Manage and improve online content, considering SEO and Google Analytics - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Maintain a cohesive strategy across all platforms to increase our brand awareness - Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts) - Prepare online newsletters and promotional emails and organize their distribution through various channels - Collaborate with designers to improve user experience - Provide creative ideas for content marketing and update website - Research how emerging social networks and features can benefit our company - Maintain a cohesive strategy across all platforms to increase our brand awareness - Demonstrate UTM tracking - Identify habits of our online customers and suggest ways to reach a broader audience