Digital Marketing Consultant - Social Media Specialist

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 4 years

Job Details

Job Description

Digital Marketing, Star Plus (Consultant)

We are looking for a digital-native marketer who lives and breathes social media and truly understands consumers on Instagram, Facebook and emerging platforms. You’ll work closely with the Star Plus marketing team to shape social media communication for shows, write copy, guide creatives, and drive digital-first campaign execution.

What will you do?

  • Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.)
  • Drive digital campaign planning and execution with internal teams and external agencies
  • Manage always-on social media content and ensure cultural and brand tonality
  • Track social/content trends and proactively integrate them into platform strategy
  • Provide qualitative creative feedback (visuals, captions, hooks, edits)
  • Support influencer and talent-driven content initiatives
  • Work with media and digital partners to drive campaign reach and performance
  • Edit, review and refine social content based on trends and platform performance

    • Who should apply for this role?

  • 4–5 years of experience handling social media mandates
  • Experience with consumer-facing brands or digital/creative agencies
  • Strong creative instincts—ability to write and think socially
  • Comfort working at the pace and creative rigour of Star Plus
  • Very strong understanding of Instagram, Facebook and short-form content culture


    • About Us
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

     JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

    Job role

    Work location

    Mumbai

    Department

    Marketing / Brand / Digital Marketing

    Role / Category

    Digital Marketing

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 4 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website