Digital Mktg Advisory Associate Manager

Skill required: Marketing Operations - Campaign Management
Designation: Digital Mktg Advisory Associate Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? • In this role you are required to manage campaigns throughout their lifecycle, from Campaign • briefing till end of Campaign reporting. • Your day to day interactions will be with peers within Accenture as well as external stakeholders. • You will be given initial training on day to day tasks, and you are expected to continue to work at a • high quality with minimal support. • The decisions you make impact your own work and the work of others. • You will be an individual contributor as a part of a team, with a focused scope of work. • Please note, this role will need you to work in afternoon / evening shifts • Campaign management experience of atleast 8+ years • Flipkart and Amazon Ads (Preferred) • Microsoft Excel • Detail orientation • Ad Operations experience • Strong verbal and written communication skills • Ability to establish strong client relationships • Adaptable and flexible • Ability to perform under pressure • Problem solving ability Preferred Requirements: • Display campaign management • YouTube campaign management • Data analysis experience • Advanced Excel skills
Roles and Responsibilities: • Manage E-Comm sponsored ads campaigns in Citrus. Collaborate with multiple stakeholders to finalize • the campaign targeting, Products, SKU availability, keywords. • Optimize campaigns for CPC, ROAS, Sales, and Conversion rates. Report on campaign performance and • troubleshoot performance issues. • Setup Brand pages for products in Citrus. Collaborate with multiple stakeholders to finalize inputs and • timelines. • Review banners based on client guidelines. Maintain client relationships, trainings, and process • documents.