Senior Analyst - Digital Marketing Advisory

Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Social Media Strategies
Designation: Digital Mktg Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Influencer Sourcing & Management: Lead the end-to-end process for influencer sourcing, onboarding, and management. Oversee the recruitment, vetting, and contracting of influencers to ensure they align with brand goals and market needs. • Client Liaison & Market Coordination: Act as the primary point of contact for global brand teams and local markets. Ensure seamless communication and alignment between internal teams and influencers across multiple regions. • Team & Resource Management: Manage team capacity, workflows, and resource allocation, ensuring smooth execution of influencer campaigns across markets. Foster a collaborative and high-performing team environment. • Compliance & Brand Guidelines: Ensure all influencer content adheres to brand guidelines, legal standards, and regional compliance requirements. Work closely with legal teams to enforce contracts and ensure influencers maintain transparent relationships. • Performance Monitoring & Reporting: Track and report on influencer program performance, budgets, and KPIs. Provide actionable insights to clients and internal teams to drive improvements in influencer operations. • Process Improvement: Continuously evaluate and optimize influencer management processes, implementing tools and systems to improve campaign execution and overall operational efficiency. Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.
What are we looking for? • Experience: 5+ years in influencer marketing or operations with a proven track record in managing multi-market campaigns. • Skills: Strong project management, communication, and leadership skills. Proficient in influencer management tools and marketing platforms. • Compliance Knowledge: In-depth understanding of influencer marketing regulations, including FTC guidelines and contract management. • Analytical & Problem-Solving: Strong analytical skills with the ability to optimize influencer strategies based on data and feedback.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts