Director - Programming Strategy and Content Insights for Hindi Movies

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Director – Programming Strategy & Insights (Content Strategy), Hindi Movies

Job Summary:
This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team.  The incumbent use actionable insights to shape all content strategy decisions for the FTA Movie Channels in the cluster.

What will you do?

  • Primary ownership of weekly FPCs for all FTA movie channels, managed independently to ensure seamless programming execution and adherence to evolving guidelines and processes.
  • Acting as a key programming–sales interface, maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
  • Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
  • Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.
  • ·Strengthening FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with the target audience to enhance viewer relevance and channel performance.
  • Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.
  • Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.

    • Who should apply for this role?

  • Deep consumer understanding
  • Passion for movies
  • Analytical & interpretation and communication skills
  • Ability to deliver on strict timelines
  • Basic Knowledge of Excel & Power-point
  • Knowledge of BARC terms and software
  • Comfortable working with large volume of data
  • Experience in managing a team
  • Experience of managing senior business stakeholders 


    • About Us
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

     JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

    Job role

    Work location

    Mumbai

    Department

    Media Production & Entertainment

    Role / Category

    Media Direction

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 5 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website