Genesys Senior Analyst

The Strategy & Consulting Global Network Song Practice

Job Title - Creative Director Copy + Manager + The Strategy & Consulting Global Network Song Practice

Management Level: 7 – Creative Director

Location: Bangalore

Must have skills:

• Strategic Creativity – Ability to translate business challenges into impactful creative solutions 
  

• Brand & Communication Expertise – Strong grasp of brand strategy, storytelling, and integrated campaigns 
  

• Digital & Performance Marketing – Knowledge of digital platforms, content ecosystems, SEO, and analytics 
  

• Leadership & Collaboration – Experience in leading teams, stakeholder management, and client presentations 
  

Good to have skills:

• Working knowledge of SEO, including keyword strategy and content optimization 

• Understanding of digital ad platforms like Google Ads, Meta Ads, and LinkedIn Ads 

• Ability to leverage social media analytics for performance insights and campaign refinement 

Job Summary:
The Creative Director is responsible for leading the creative vision and execution of marketing campaigns. With 10-14 years of experience, this role requires a deep understanding of both B2B and B2C markets, as well as the ability to manage and inspire a team of creative professionals. The Creative Director will work closely with account, strategy, and production teams to develop integrated marketing solutions that deliver measurable results.

Roles & Responsibilities:

• Creative Leadership: 
  • Develop and drive the creative vision for campaigns, ensuring alignment with brand objectives and target audience needs 
  • Lead brainstorming sessions to generate innovative ideas and concepts for marketing, advertising, and branding projects 
  • Oversee all creative deliverables, maintaining the highest quality standards and ensuring consistency with brand guidelines 

• Team Management: 
  • Inspire, mentor, and manage a team of designers, writers, and other creative professionals 
  • Conduct performance reviews, provide constructive feedback, and foster professional growth within the team 
  • Promote a collaborative and inclusive culture that encourages innovation and teamwork 

• Client Collaboration: 
  • Act as the primary point of contact for clients, understanding their vision and translating it into creative solutions 
  • Present creative concepts and strategies to stakeholders, incorporating feedback while maintaining the integrity of the vision 
  • Build strong client relationships to foster trust and long-term collaboration 

• Strategic Planning: 
  • Collaborate with marketing, product, and strategy teams to align creative direction with overall business objectives 
  • Develop creative strategies that drive engagement, conversions, and brand loyalty across multiple channels 
  • Stay updated with industry trends, competitor strategies, and emerging design technologies to inform creative decisions 

• •  Project Management: 
  • Manage multiple projects simultaneously, ensuring timely delivery within budget and scope 
  • Establish clear timelines, milestones, and resource allocations for creative projects 
  • Troubleshoot challenges and provide solutions to meet project requirements and deadlines 

• Content Creation: 
  • Oversee the design and execution of high-quality visuals, videos, and written content for campaigns, events, and digital platforms 
  • Ensure the seamless integration of storytelling and visual design across all touchpoints 

• Quality Assurance: 
  • Review and approve all creative work, ensuring precision, consistency, and alignment with client expectations 
  • Implement feedback loops to continuously improve creative outputs 

• Innovation and Trends: 
  • Stay ahead of design trends, technologies, and best practices to deliver cutting-edge creative solutions 
  • Integrate new tools, methods, and platforms to enhance the team's creative capabilities 

Professional & Technical Skills:

• Graphic Design & Multimedia Tools 

• Creative Strategy & Branding 

• Project & Team Management 

• UI/UX & Digital Media 

• Marketing & Data Analytics 

Additional Information:
NA

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