Copywriter and Marketing Consultant

GN - SONG - MT - Copywriter - Consultant

Job Title - Copywriter + Consultant

Management Level: 9- Consultant

Location: Mumbai

Must have skills:

Short and long format copy writing skills

Good to have skills:

• Basic knowledge of SEO principles, including keyword research and optimization.
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with social media analytics tools to gauge campaign performance.

Experience: Candidate with at least 6+ years of hands-on experience on copy creation

Educational Qualification: Post Graduate or Graduate  in Marketing/Advertising or BMM or Other PG Mass Media Degree

Job Summary

Create engaging and persuasive content for various mediums including websites, social media, email campaigns, and ads. Collaborate with creative teams to develop and visualize compelling campaign ideas. Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards. Manage multiple projects, meet deadlines, and stay updated on industry trends.

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Marketing Transformation practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Creative Writing: 

• Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, ads, sales literature, POSMs, and more 
• Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences

• Conceptualization: 

• Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches 
• Work towards creating detailed storyboards and content outlines to visualize concepts before presenting ideas to concerned stakeholders 

• Content Adaptation: 

• Adapt content for different platforms and formats. Ensuring consistency and effectiveness across channels. 
• Localise or tailor message for regional or demography-specific campaigns 

• Editing and Proofreading: 

• Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables 
• Maintain a meticulous eye for detail to uphold brand guidelines in all communications 
  

• Project Collaboration: 

• Work closely with clients to understand project objectives, tone, and messaging requirements 
• Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables 

• Performance Optimization: 

• Conduct research to stay updated on industry trends, competitors, and audience preferences 
• Integrate feedback from clients or stakeholders to improve and iterate on content 

• Time and Project Management: 

• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work 
• Stay flexible and efficient in fast-paced, deadline-driven environments

• Compliance and Standards: 

• Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards 
• Maintain documentation of content workflows, approvals, and project histories