GN - SONG - MT - Marketing Automation B2B ( Microsoft Dynamics 365 Marketing ) -Manager

Job Title: Microsoft Dynamics 365 Marketing + Manager + GN SONG

Management Level: 07 - Manager

Location: Pune

Must have skills: Microsoft Dynamics 365 Marketing, Customer Insights

Good to have skills: B2B Marketing, Marketing Automation

Experience: Minimum 11+ year(s) of experience is required

Educational Qualification: MBA must

Job Summary: As a B2B Marketing Automation Consultant, you will be responsible for designing, building, and configuring marketing automation solutions to meet business process and application requirements using Microsoft Dynamics 365 Marketing. Your typical day will involve working with clients to understand their business objectives, designing tailored marketing automation strategies, and executing campaigns that drive lead generation, nurture prospects, and enhance customer engagement.

Roles & Responsibilities:

• Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
• Provide expert advice on selecting the most suitable B2B marketing automation platform.
• Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot.
• Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs.
• Work as a BA or lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot.
• Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact.
• Develop documentation and training materials to support ongoing platform usage and skill development.
• Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
• Aside from client delivery, the selected candidate will also drive business development efforts.

Professional & Technical Skills:

• Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module).
• Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.).
• Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure).
• Basic to advance level of understanding and knowledge in Power Apps, Power Automate.
• Proficient in marketing research and analysis.
• Excellent oral and written communication skills.
• Creating and maintaining client relationships.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.

Additional Information:

• The ideal candidate will possess a strong educational background in marketing, computer science, or a related field, along with a proven track record of delivering impactful solutions using Microsoft Dynamics 365 Marketing.
• This position is based at our Pune office.
• About Our Company | Accenture