Head of Marketing

Head of Marketing-Kotak 811-Digital Banking Kotak 811-Regional Sales

Head of Marketing- Kotak 811 Role Overview The Lead, Brand & Product Marketing is responsible for developing and executing the brand strategy, driving product positioning and messaging, and leading go-to-market (GTM) initiatives across the organization. This role ensures consistent brand identity, strong market presence, and successful product adoption. As a cross-functional leader, you will collaborate with Product, Sales, Growth, and Creative teams to influence product roadmap, customer experience, and overall business performance. Key Responsibilities Brand Strategy & Management Develop and own the overall brand strategy, positioning, and identity across all touchpoints. Build a strong, consistent brand narrative informed by market insights, customer research, and competitive analysis. Lead brand campaigns and drive brand awareness, relevance, and preference in the target market. Monitor brand performance metrics and drive continuous optimization. Product Marketing & GTM Leadership Define product positioning, messaging frameworks, value propositions, and differentiators. Lead end-to-end GTM planning for product launches, feature releases, and lifecycle marketing initiatives. Conduct market, customer, and competitive research to influence product strategy. Create sales enablement materials including pitch decks, one-pagers, case studies, and competitor battlecards. Cross-Functional Collaboration Work closely with Product teams to ensure product roadmap aligns with market needs. Partner with Sales to develop tools that improve conversion and strengthen pipeline quality. Collaborate with Growth/Performance Marketing to drive demand generation and customer acquisition. Coordinate with Creative teams to ensure cohesive content and campaign execution. Data, Insights & Performance Define and track KPIs across brand and product marketing initiatives. Use insights from analytics, research, and customer feedback to optimize messaging and campaigns. Lead market segmentation and persona development. This is an Internal document. Leadership & Team Development Manage and mentor a small team of brand and product marketers (as applicable). Champion a culture of creativity, experimentation, and customer-centric thinking. Qualifications & Skills Required 6+ years of experience in brand marketing, product marketing, or related fields. Proven success in developing brand strategies and launching products to market. Strong understanding of customer journeys, segmentation, and positioning. Excellent communication, storytelling, and stakeholder management skills. Ability to translate complex product features into simple, compelling narratives. Experience working in fast-paced, cross-functional environments. Preferred Experience in [industry: SaaS / FMCG / Fintech / B2B / Consumer Tech—customizable]. Background managing creative teams or agencies. Familiarity with research tools, product analytics platforms, and CRM/marketing automation systems. Key Competencies Strategic thinking Storytelling & messaging Analytical decision-making Creativity & innovation Project management Leadership & influence Cross-functional collaboration What We Offer Competitive compensation and benefits Opportunity to shape the brand and product narrative at a high-growth company Creative, collaborative, and impact-driven work culture We are seeking an experienced and driven Lead Marketing Manager to oversee the planning, development, and execution of our marketing initiatives. The ideal candidate is a strategic thinker with This is an Internal document. strong leadership skills, capable of driving brand growth, customer engagement, and revenue through innovative marketing strategies. Key Responsibilities Strategic Planning & Leadership Develop and execute comprehensive marketing strategies aligned with business objectives. Lead, mentor, and manage the marketing team to ensure high performance. Oversee the marketing budget and allocate resources effectively. Brand & Campaign Management Define and strengthen the brand identity across all channels. Plan, execute, and analyze integrated marketing campaigns (digital, social, email, offline). Conduct market research to identify opportunities and market trends. Digital Marketing Oversee SEO, SEM, social media, content marketing, email automation, and web analytics. Manage the company’s digital presence to ensure optimal visibility and engagement. Analyze performance metrics to optimize campaigns and improve ROI. Product & Growth Marketing Collaborate with product and sales teams to support product launches and GTM strategies. Drive customer acquisition, retention, and lifecycle marketing initiatives. Identify and test growth opportunities using data-driven insights. Stakeholder Collaboration Work closely with cross-functional teams (Sales, Product, Creative, Operations) to ensure alignment. Present marketing performance, forecasts, and insights to senior leadership. Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. 5–8+ years of marketing experience, with at least 2 years in a leadership role. Proven track record in leading successful marketing campaigns and driving measurable growth. Strong understanding of digital marketing tools, analytics platforms, and CRM systems. Excellent communication, leadership, and project management skills. Creative, analytical, and highly adaptable in a fast-paced environment. This is an Internal document. Key Competencies Strategic Thinking Team Leadership Data-Driven Decision Making Creativity & Innovation Strong Communication Skills Project Management This is an Internal document.

Experience Level

Executive Level