Head of TASC Program and Sales Strategy

Head-TASC Program & Sales Strategy-TASC & INSTITUTIONAL BUSINESS-Program & MIS

The TASC Program Head will be responsible for driving strategic initiatives and business growth for the Retail Institutions segment. This role involves cross-functional coordination, stakeholder engagement, and program execution to enhance customer acquisition, deepen relationships, and improve operational efficiency across the TASC portfolio.

 

Key Responsibilities:

• Business Delivery
  • Formulate strategy and drive new book growth
  • Ensuring right solutioning hooks are enabled across existing portfolio
  • Monitor campaign performance, track ROI, and optimize campaigns based on data-driven insights.
  • Manage the budget allocated for campaigns, ensuring cost efficiency and maximum impact.
• Program Strategy & Execution:
  • Develop, plan, and execute go to market campaigns tailored for TASC clients, focusing on their unique financial needs.
  • Identify new opportunities and partnerships within the TASC ecosystem.
  • Monitor program performance and ensure alignment with business goals.
• Product & Process Enhancement:
  • Collaborate with product, operations, and technology teams to enhance TASC offerings.
  • Drive digitization and automation initiatives for onboarding and servicing TASC clients.
  • Ensure regulatory compliance and risk mitigation in product design and delivery.
• Stakeholder Management:
  • Liaise with internal teams (Sales, Compliance, Legal, Risk, IT) to ensure smooth execution of initiatives.
  • Engage with external stakeholders including government bodies, NGOs, cooperatives, and associations.
• Sales Enablement & Training:
  • Support frontline teams with tools, training, and insights to improve TASC acquisition and servicing.
  • Create and disseminate program collaterals, FAQs, and SOPs.
• Analytics & Reporting:
  • Track key metrics such as account growth, balances, activation rates, and customer satisfaction.
  • Provide regular updates to senior management with actionable insights.

 

Skills & Competencies:

• Strong program management and execution skills.
• Excellent communication and stakeholder engagement abilities.
• Analytical mindset with proficiency in data interpretation and reporting.
• Knowledge of banking regulations and compliance related to institutional accounts.
• Ability to work in a fast-paced, cross-functional environment.

Experience Level

Executive Level