Digital Marketing Analytics Specialist

I&F Decision Sci Practitioner Specialist

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be working as part of the Marketing Operations team, turning consumer data into actionable insights to ensure consumer-centric strategy and plan development that strengthen CRM strategies, campaign performance, and overall marketing outcomes. You will contribute to building reports and dashboards that provide visibility into consumer behavior and campaign performance while supporting initiatives that unify consumer data across markets. By continuously improving data processes and embedding governance standards into daily operations, you will help deliver timely, relevant, and impactful insights that drive marketing effectiveness and consumer engagement. You will be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for? • Total 6-8 years of experience • Qualtrics Certification Mandatory • Minimum 5 years of experience in Digital Marketing, Analytics, or Digital Agencies with senior stakeholder management • Strong communicator with leadership capabilities and agility in ambiguous environments • Advanced experience with Qualtrics (5+ years post-certification) • Proficiency in digital analytics tools: Google Analytics, Adobe Analytics, Adobe Audience Manager, Adobe Targeting, Sprinklr, Salesforce, Power BI • Strong analytical skills to convert data into actionable insights • Marketing acumen with awareness of global digital marketing trends • Commercial awareness and understanding of consumer behavior, BAT strategy, and business model • Ability to present data in a structured framework beyond numbers • Experience interpreting data, formulating reports, and making recommendations • Experience embedding new initiatives and technologies into day-to-day activities • Google Analytics / Adobe Analytics / Power BI certification preferred • SQL or Enterprise data platform experience (Snowflake, Oracle, MS SQL Server) • Google Analytics, Adobe Analytics, or Power BI certification • Experience consolidating data points from multiple sources and extracting insights
Roles and Responsibilities: • Provide end-to-end analysis of the consumer journey across digital and offline channels • Drive actionable insights and business recommendations from campaign and channel performance • Participate in campaign planning and activation discussions, shaping analytics frameworks and KPIs • Collaborate with Activation, Media, IDT, and technical agencies to ensure accurate and available data • Track and analyze brand performance using digital analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Salesforce, Power BI) • Conduct social listening, trend monitoring, and competitor benchmarking for actionable insights • Consolidate data from multiple sources, generate insight reports, and recommend business actions • Work closely with Consumer Insights & Foresight teams to deliver holistic consumer analysis • Explore and implement new data sources, analytics tools, and automation solutions • Ensure timely delivery of quality insights for digital touchpoints, launches, and campaigns