Senior Analyst - Digital Analytics and Decision Science

I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses You will be working as part of the Marketing Operations team, turning consumer data into actionable insights to ensure consumer-centric strategy and plan development that strengthen CRM strategies, campaign performance, and overall marketing outcomes. You will contribute to building reports and dashboards that provide visibility into consumer behavior and campaign performance while supporting initiatives that unify consumer data across markets. By continuously improving data processes and embedding governance standards into daily operations, you will help deliver timely, relevant, and impactful insights that drive marketing effectiveness and consumer engagement. You will be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for? • 3 -5 years of relevant experience in data analysis, reporting or marketing insights • Strong analytical capability with the ability to interpret complex data and translate into actionable insights • Advanced Excel skills, including data modelling and forecasting • Knowledge of key data sources and reporting frameworks • Strong communication skills (verbal and written in English) • Ability to work cross-functionally and engage stakeholders confidently • High attention to detail with a focus on accurate and timely reporting • Bachelor’s degree in business, Analytics, Marketing, Statistics, or a related field • Familiarity with BI tools (Tableau, Power BI, Looker) and research platforms • Understanding of IBPM processes • Strong team player with collaboration and problem-solving skills • Exposure to advanced analytics tools and emerging data technologies
Roles and Responsibilities: • Provide data-driven insights on market sales performance, commercial metrics, consumer behavior, perceptions, and needs to drive volume and value growth • Monitor and track market performance to identify opportunities and risks, supporting management decision-making • Deliver forward-looking consumer, customer, and competitor insights • Develop and maintain comprehensive competitive landscape analyses • Support the Information Manager in embedding a consumer-centric perspective into marketing activities • Assist with information and performance tracking for end markets • Contribute to long-term assessments of end-market opportunities and threats, supporting regional strategy development • Ensure accurate, timely reporting in line with company guidelines and standards • Integrate relevant commercial and consumer insights into the management information system • Build strong cross-functional relationships and collaborate effectively with the planning team and cross functional networking to develop effective and integrated insights • Identify and propose process improvement opportunities to enhance reporting efficiency and insight quality