Senior Analyst - Decision Science and Digital Analytics

I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be working as part of the Marketing Operations team, turning consumer data into actionable insights to ensure consumer-centric strategy and plan development that strengthen CRM strategies, campaign performance, and overall marketing outcomes. You will contribute to building reports and dashboards that provide visibility into consumer behavior and campaign performance while supporting initiatives that unify consumer data across markets. By continuously improving data processes and embedding governance standards into daily operations, you will help deliver timely, relevant, and impactful insights that drive marketing effectiveness and consumer engagement. You will be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for? • 3+ years of experience in financial analysis, commercial analytics, pricing analytics, or insights roles • Strong proficiency in Microsoft Excel (financial modelling, large datasets, formulas, structured analysis) • Experience working with dashboards, BI tools, or reporting platforms (MicroStrategy, Power BI, or similar) • Ability to work with large, complex datasets and maintain high data accuracy • Strong analytical and problem-solving mindset with attention to detail • Commercial acumen with the ability to translate data into business insights • Ability to work independently with minimal supervision in fast-paced environments • Strong communication skills to share insights clearly with internal stakeholders • Background in marketing investment analysis, promotional spend tracking, or pricing strategy • Exposure to P&L modelling, forecasting, or long-term financial planning • Experience supporting competitive intelligence or market research initiatives • Familiarity with ambiguity-driven projects and evolving stakeholder requirements • Prior experience working with global clients or multi-market data
Roles and Responsibilities: • Support end-to-end commercial and competitor analytics delivery, including data extraction, validation, modelling, and reporting • Develop, execute, and maintain financial models related to marketing investment, promotional spend, and pricing across categories • Track and update monthly pricing actuals and refresh pricing forecast models accordingly • Revamp and maintain pricing and spend dashboards across multiple dimensions (accounts, geographies, channels, states, chains) • Build and maintain brand-level P&L views and long-term commercial forecast models • Extract and synthesize data from internal BI platforms (e.g., dashboards, reporting tools) to track commercial KPIs and performance trends • Maintain and update competitor promotional activity dashboards using external competition data sources • Support the Competitive Insights team by synthesizing internal and external data into clear, actionable outputs • Contribute to ad-hoc strategic analysis (e.g., planning exercises, scenario analysis, war-gaming workshops) • Ensure data accuracy, documentation, and version control across models and reporting outputs • Prepare structured summaries and insights to support stakeholder discussions and decision-making