Assistant Manager - Customer Strategy and Entertainment Advertising Sales

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 2 years

Job Details

Job Description

Manager - Category Customer Strategy, Entertainment Ad Sales

 Job Summary -
Lead client strategy for CPG sectors such as Beauty & Personal Care, Personal Hygiene, Food, Snacks, Beverages, Home Care. The role’s core objective is to enable sales to deepen client engagement by GTM pitches, building narratives and recommending media strategies for brands across our TV and digital/OTT platforms under Jiostar

What will you do?

  • Client / Brand Strategy & GTM Planning
  • Deeply understand brand objectives, marketing KPIs & metrics, target audiences and recommend an integrated GTM strategy for brands via Jiostar (TV & digital) platform & its ad products
  • Map audience-content-channel fits to identify relevant shows, genres, platforms and recommend optimal media mix
  • Collaborate with internal teams (Product Revenue Strategy, Measurements, Brand Solutions, Impact etc. teams) to put together proposals and articulate client value delivered
  • Sales Enablement & Collaboration:
  • Work closely with the Ad Sales teams in creating compelling pitches & narratives towards growth of ad revenues
  • Proactively identify and work towards opportunities for business growth from the category of clients
  • Industry & Market Intelligence
  • Industry view - Continuously monitor industry trends, new launches and ad campaigns, target segments, key KPIs being driven by clients, business outcomes etc. to refine our solution offerings.
  • Analyze competitive data to identify opportunities & recommend optimum media plans.
  • Stay updated on new media formats, evolving consumption behaviors (OTT, connected TV, short-form content, regional trends).

    • Who should apply for this role?

  • Strong analytical and data interpretation skills to drive informed, strategic decisions.
  • Sound understanding of category, brands, brand metrics and the media landscape
  • Excellent communication, presentation, and storytelling skills — comfortable building pitch decks, explaining strategy to clients / internal stakeholders.
  • Collaborative working style — working across sales, product, analytics, creative, operations.
  • Comfortable in a fast-paced, deadline-driven environment.


    • About Us
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

     JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

    Job role

    Work location

    Mumbai

    Department

    Advertising / Communication

    Role / Category

    Advertising & Creative

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 2 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website