Consumer Insights Manager

Manager, Consumer Insights

Job Description

Job Description

RESPONSIBILITIES 

• Managing clients and their respective research projects based on experience across different sectors (CPG, Utilities, Airlines, Education, etc)
• With the support of REs/SREs, you will be responsible for the successful execution of customized quantitative studies, including questionnaire design, project management and execution, analysis and report writing. 
• Reporting to team lead, you will be the key point of contact for internal stakeholders as well as support teams.

Client Management 

• Managing clients and their respective projects end-to-end, including making actionable recommendations to support key business objectives 
• Consistently exceeding client expectations from project inception through completion 

Project Management 

• With a support team, successfully manage multiple projects simultaneously, all in different design/analysis stages 
• Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner 
• Consulting (Questionnaire Design, Data Analysis, Reporting & Report Writing) 
• Supporting commercial team for development of strong and captivating proposals to meet client needs
• Designing questionnaires to meet the specific or unique client objectives 
• Synthesis and communication of both primary and secondary research findings into actionable insights according to the client’s objectives 
• Full reporting and analysis: Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable. 
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and ensure quality checks on all reports for alignment to request, accuracy and correctness 

 

A LITTLE BIT ABOUT YOU

• Proactive
• Able to influence and persuade.
• Strong customer service and interpersonal communication skills.
• Ability to analyse and interpret data in a challenging and insightful manner.
• Strong and articulate verbal and written communication skills.
• Efficient time management, ability to multi-task and detail oriented.
• Displays maturity and creative problem-solving skills in handling crises and working in a team environment
• Recommend improvements in work processes within area of responsibility.
• Analyses and interprets financial information to ensure the achievement of business targets and early identification of issues/crisis. 

Qualifications

 Postgraduate in Economics / Statistics / Social Sciences OR full-time MBA from a well-known institute

• 3-5 years’ experience in Primary Quantitative Consumer Insights role, preferably from agency side
• Experience brand health tracks & campaign evaluation
• Strong Client Focus and Proactiveness
• Ability to manage multiple internal & external stakeholders
• Working knowledge of MS office, statistics and multivariate analysis
• Working knowledge of quantitative research techniques and methodologies    
• Strong understanding of consumer behaviour
• Prior team management experience is good to have  

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level

Mid Level