Digital Marketing Manager

Manager-Digital Marketing

Responsibilities & Key Deliverables

• Work closely with Digital head to develop annual and campaign digital marketing strategy aligned to marketing objectives by studying market insights, competition data and identifying future trends
• Work closely with brand teams, ADC & agencies to ensure readiness & exection of media plan ( paid owned earned), social & content strategy, sitecore based website, Lead flow & LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM etc.
• Work closely with Digital head to identify new and best technology, practices and initatives marketing team across the digital space - creative, media, data & tech
• Manage end to-end influencer marketing strategy from creator discovery and partnerships to campaign execution, performance tracking, and ROI optimization. 
• Measure and report performance of overall and key digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly
• Manage budget efficiency and planning, operations & timelines for all key digital projects

Preferred Industries

Media & EntertainmenMarketing & CommAdvertising/Marketin

Education Qualification

MBA in Marketing

General Experience

4-6 years of experience in Digital Marketing - agency or client side experience preferably in BFSI/Automobile/Dot com/ Technology

Critical Experience

6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

System Generated Secondary Skills

Project ManagementSales SupportSocial Media Optimization (SMO)

Experience Level

Mid Level