Digital Marketing Manager

Manager - Digital - Marketing - Mumbai - Lower Parel - JM

• Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.
• Integrate technical implementation for flows and journeys.
• Plan & orchestrate Customer Journeys/Flows across business/products
• Continuously work on improving personalized communication
• Create a framework for Omnichannel, realtime communication and nudges
• Prepare and present reports on marketing campaign’s overall performance.
• End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
• Coordinate with content and media experts to improve marketing results to meet acquisition goals.
• Analyze performance data, identify patterns and plan for scaling the campaigns.
• Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.