Manager - Brand Integration and Entertainment Solutions

Viacom18 Media Pvt Ltd

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 5 years

Job Details

Job Description

Manager - Impact Solutions, Entertainment Ad Sales (South Regional)

Role Summary
This role is part of the Impact Solutions team(Regional), within Entertainment Ad Sales, spanning high-impact properties across our Regional Portfolio. The incumbent will be responsible for ideating and building creative, content-led brand integration opportunities rooted in consumer insights, show narratives, cultural moments, and advertiser objectives. The role requires close collaboration with frontline sales, programming, marketing, and production teams.
The individual must bring a creative mindset with strong commercial acumen, a deep understanding of brand storytelling, and an eye for detail to deliver differentiated entertainment-led solutions.
 
About the Team
The Entertainment Brand Solutions team helps solve clients’ brand and business challenges through storytelling-driven content formats—including in-show integrations, character-led narratives, tentpole solutions, on-ground activations, and digital-social amplification.
The team partners deeply with brands, offering high-impact, culturally relevant, and scalable entertainment solutions that go beyond traditional FCT.

What will you do?

  • Translate client interactions into powerful creative solutions, using insights into category, audience behaviour, and brand narratives to unlock monetization.
  • Lead end-to-end project management from ideation, creating presentations, pitching, pre-production alignment, shoot supervision (where relevant), and post-production delivery.
  • Partner with frontline sales to decode brand briefs and craft actionable concepts that are editorially feasible and commercially viable.
  • Spot integration and content opportunities across shows, characters, episodes, special events, movies, and digital extensions based on category insights.
  • Strengthen the sales unnel by sharing category trends, competitive analysis, and show-led solutions with sales teams.
  • Work closely with creative agencies and internal stakeholders (Programming, Marketing, Legal) to ensure seamless delivery of brand commitments.
  • Coordinate delivery of sponsor entitlements across tentpoles, awards shows, movie premieres, reality properties
  • Collaborate with content & promo teams to create AVs, promos, digital assets, and co-branded content that maximize brand visibility and storytelling.
  • Evaluate impact and effectiveness of brand integrations through pre- and post-campaign analysis; refine strategies based on performance.

    • Who should apply for this role?

  • Excellent communication, storytelling, and presentation skills, Presentation making skills.
  • Strong creative thinking with commercial problem-solving
  • High collaboration and stakeholder management capability
  • Ability to multitask, manage timelines, and deliver under pressure
  • Curiosity about culture, content, consumer trends, and brand strategy


    • About Us
    Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

     JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

    Job role

    Work location

    Mumbai

    Department

    Advertising / Communication

    Role / Category

    Advertising & Creative

    Employment type

    Full Time

    Shift

    Day Shift

    Job requirements

    Experience

    Min. 5 years

    About company

    Name

    Viacom18 Media Pvt Ltd

    Job posted by Viacom18 Media Pvt Ltd

    Apply on company website