Website and Digital Strategy Manager

Manager - Website & Digital Strategy

Responsibilities & Key Deliverables

Key Responsibilities:

Website Strategy & Management

• Lead and evolve the Mahindra Group corporate website and digital platforms.
• Improve user experience, information architecture, and platform performance.
• Ensure platform stability, security, and scalability with IT and digital partners.
• Conduct website audits and optimizations regularly.

Digital Content & Strategy

• Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals.
• Translate strategic initiatives into engaging digital storytelling.
• Manage the editorial pipeline and content calendar.
• Collaborate with internal teams to highlight key initiatives digitally.

Search, Discovery & Experience

• Implement and refine SEO strategies to boost visibility.
• Monitor analytics, user behavior, and engagement trends.
• Develop performance dashboards to track impact.
• Enhance navigation and user journeys with insights.

AI & Digital Capabilities

• Utilize AI and large language models (LLMs) for digital storytelling and content workflows.
• Incorporate AI-enabled search, summarization, and storytelling.
• Ensure responsible integration of AI tools.

Brand Stewardship & Governance

• Align all content with the Mahindra Group’s brand voice and standards.
• Maintain editorial and visual consistency.
• Establish governance frameworks for quality and accuracy.

Cross-Functional Collaboration

• Partner with Corporate Communications, Brand, Sustainability, and other teams for integrated storytelling.
• Manage relationships with external agencies and content partners.
• Lead strategic initiatives like website redesigns and platform upgrades. .

Experience

7–10 years of experience in website strategy, digital platforms, corporate communications, or digital media. Agency experience is a plus.

Industry Preferred

Qualifications

Bachelor’s degree in marketing, Communications, Journalism, Digital Media, or a related field. A master’s degree is an advantage.

General Requirements

• Strong understanding of SEO, web analytics, CMS platforms, and digital content ecosystems.

   •   Proven ability to translate complex corporate themes into compelling digital narratives.

   •   Experience managing multi-stakeholder projects and agency ecosystems.

   •   Familiarity with AI-enabled content tools and emerging digital technologies is desirable.

   •   Strong editorial judgment, writing skills, and project management capabilities.

What We Are Looking For

   •   A strategic digital thinker who understands the role of platforms in shaping institutional narratives.

   •   Someone who sees a website not just as a publishing tool, but as a living platform for storytelling and engagement.

   •   A professional with the ability to combine editorial sensibility, analytical thinking, and digital innovation.

Our commitment to Diversity, Equity, and Inclusion

Experience Level

Mid Level