Marketing Engagement Analyst

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives.
What are we looking for? • Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. • Strong writing and editing skills for creating compelling content. • Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. • Familiarity with customer relationship management (CRM) systems and marketing automation tools. • Analytical skills to interpret data and optimize marketing efforts. • Creativity and innovation in developing marketing strategies and materials. • Excellent communication and interpersonal skills. • Strong organizational and project management abilities. • Ability to multitask and work under tight deadlines. • Team-oriented mindset with a proactive approach to problem-solving. • 3-5 years of experience in marketing, communications, or related roles. • Proven track record of executing successful marketing campaigns. • Experience with both digital and traditional marketing channels. • Knowledge of B2B and/or B2C marketing strategies is highly desirable.
Roles and Responsibilities: •• Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. • Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. • Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. • Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. • Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. • Manage online presence through website updates, social media engagement, and digital advertising campaigns. • Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. • Assist in planning and tracking marketing budgets to ensure cost-effective execution. • Ensure all marketing activities adhere to legal and regulatory requirements.